How Video Marketing Can Help Your Small Business Grow

Lots of small and medium businesses that don't have video marketing as one of their strategies are relying on traditional marketing methods like referral marketing are not sustainable in the long term given the increase in video traffic on the internet.
Given the increase in demand for videos, it’s hardly a surprise that more and more businesses are starting to include video content as part of their digital marketing strategy. After all, marketing professionals must not miss out on the opportunities that video content can provide for them. Let's look at why video content should be a part of any business' digital marketing strategy. 
 

Real-Life Examples of Successful Video Content Strategies 
The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021). 
These marketing professionals trust in the potential of video content to be able to grow their business. The majority of them (78 percent) say videos have directly helped to increase sales, while 86 percent also say that videos increased traffic to their website. 
For example, Realtor Mark Salerno from the GTA area has 183K followers on instagram and his profile is full of video marketing like home tours, listing updates, market information etc. His video marketing has taken him from a traditional realtor to a luxury realtor. 
A noteworthy example is the success story of the Dollar Shave Club, which grew from a viral video into a billion-dollar brand. 

Video can be used as powerful marketing tool in following ways: 
1. Build digital presence on website and social media 
By leveraging video as a main component of your website and social media platforms, you can create an engaging experience that will keep visitors coming back for more. Not only does this build a strong digital presence, but it also allows viewers to get to know the people behind the brand which helps to build trust. Additionally, videos are easily shareable across social media 
channels so they have the potential to reach an even wider audience. 

2. Lead Generation 
Video is a great tool for lead generation as it allows you to provide useful content in an engaging format that will encourage prospects to become customers. For example, if you offer a service or product related to health or fitness, consider creating educational videos about topics related to those areas such as healthy recipes or simple exercises that can be done at home. This type of content not only provides valuable information but also serves as a gentle reminder of why someone should choose your business over another one. 

3. Engage the customers 
Videos are a great way to engage with customers in order to foster relationships and loyalty. You can use videos in multiple ways such as interviews with company personnel or customer testimonials which show potential clients what it’s like working with your business firsthand. Videos are also ideal for product demonstrations which allow customers to get an up-close look at what they could be buying from you before making a purchase decision. 

4. Help in purchasing decisions 
Video is especially helpful when it comes to making purchasing decisions because they allow viewers to see exactly what they could be getting before committing their money. Product demos are especially effective because they provide detailed information about features and benefits that would otherwise be difficult for customers to access without actually using the product themselves. Additionally, customer reviews are invaluable because they give prospective buyers unbiased opinions from people who have already experienced what it's like dealing with your business first-hand. 

5. Uplift brand's value 
Videos are an effective way to showcase your brand in an engaging and creative way. Videos can provide potential customers with an inside look into your company values and mission statement. Showcasing what makes your business unique and why people should choose you over your competitors can be very beneficial for building trust with potential customers. A well-crafted video can also make viewers feel more connected to your business on an emotional level, which will help build loyalty among current customers. 

6. Raise the standards of any business. 
Video content can also help raise the standards of any business. By creating videos that offer valuable content and helpful advice from industry experts, you will appear more professional, knowledgeable, and reliable than competitors who don't use video at all. This could result in more leads, better sales numbers, and higher customer satisfaction rates. Additionally, using videos to explain complex topics or features in more detail can make it easier for customers to understand how certain products or services work - which could lead to increased sales conversions as well. Every business should strive to set themselves apart from their competition by providing unique content through video marketing that won't be found anywhere else - this is a great way to stand out from the pack! 

7. Educate customers 
Finally, videos are an excellent tool for educating customers about products or services they may not fully understand yet. High-quality educational videos will show potential customers that you care about helping them find solutions to their problems and that you are willing to go above and beyond when it comes to providing support. This type of content helps establish trust between you and the customer while also making it easier for them to make informed decisions when purchasing products or services from your business. 

Video marketing is fast becoming an essential part of any digital marketing strategy for small and medium businesses. It provides an opportunity for businesses to engage their audience through informative and entertaining videos that will help them build brand awareness and drive sales without breaking their budget. While there are many different types of videos that one could create depending on their specific needs, all these videos have one thing in common; they provide an opportunity for businesses to stand out from the crowd in order to capture their target audience’s attention in a crowded market place where competition is fierce. 
So don’t miss out on this great opportunity! Get started with KISS International Media today!